Data-driven marketing and marketing automation
Nice campaign, but where are the results? Marketing is expected to produce measurable results. The challenge is to prove them.
The marketing toolbox includes many different tools, including webinars, podcasts, videos, blogs, customer testimonials, and email campaigns. The possibilities for marketing are limitless, but resources unfortunately are not.
Which actions should the limited resources be used for? We will help you answer this question based on data.
Using Salesforce’s marketing solutions, in addition to carrying out effective modern marketing you can also show the return on investment in euros for each action you take. At the same time, you will be able to see the customer’s entire journey from being a new lead to becoming a buying customer. You can also easily approach your customers with the right kind of messages at different stages of the customer journey.
This is data-driven marketing.
Pardot is a marketing automation solution that is suitable for situations where marketing must nurture prospects and produce quality leads for sales. It also measures results effectively.
Marketing Cloud is a comprehensive digital marketing solution that utilizes the paths of buyers and serves customers with individual messages at the right time and through the right channels.