Slowly but rocking, we are coming back from summer vacations. Here at BiiT we have full batteries and we are ready to share with you some Salesforce knowledge.

This time I want to talk about a tool very easy to setup and yet very powerful: Pardot

Pardot Salesforce

Pardot is one of the strongest players in the marketing automation arena. It is a service that facilitates the creation and tracking of online marketing campaigns. The common point of all Pardot features will become clear once you try it: it is easy to use. It's kind of plug & play system so just go ahead and give it a try!

And what are the benefits of integrating marketing automation tool & Salesforce CRM? It is a great way to glue marketing and sales functions together and monitor the whole sales funnel from the first contact to signing the contract. More qualified leads means more sales means more money!

Pardot sales pipeline

Pardot is natively supported by Salesforce and can be integrated with any Salesforce Professional Edition and above. To do so, you just need to follow the Pardot User Guide for Salesforce.com.

Nothing else, just remind you that we at BiiT will be glad to help you succeed with Salesforce and Pardot.

 

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